Gyankroma Akufo-Addo: “Ghanaian songs These Days Lack Unique Ghanaian identity.”

Gyankroma Akufo-Addo, Executive Secretary of the Creative Arts Agency, has underscored the critical need for Ghana to cultivate a unique musical style to bolster its global music presence.

During a meeting with leaders in the music industry, she emphasized the importance of defining a distinct musical identity that resonates internationally.

While acknowledging Ghana’s historical contribution to Highlife music, the daughter of Ghana’s President, H.E. Akufo-Addo, acknowledged that currently, the country lacks a clearly defined, globally recognized music genre.

“Whether it’s Highlife or Hiplife, the goal is to establish a universally acknowledged music identity,” she asserted.

Gyankroma Akufo-Addo: "Ghanaian songs These Days Lack Unique Ghanaian identity."

“As it stands, when we mention Ghana music, the immediate question is often ‘what is Ghana music?’ We are currently supporting a diverse range of music styles, but it’s crucial for our producers and musicians to develop a specific sound that originates from Ghana.

Gyankroma stressed that the current situation makes it challenging to identify a distinct Ghanaian sound in the global music scene, which should be different. “Our music industry needs to reach a point where audiences worldwide can readily identify Ghana’s musical signature,” she emphasised.

She clarified that the initiative’s goal is not to limit Ghanaian musicians to specific genres but to create a unified and recognisable music identity. “The aim is to foster a unique sound that can stand out on the global stage while allowing the diversity and creativity of Ghanaian musicians to flourish,” she added.

 

SOURCE: pulse.com.gh

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