Sarkodie & Adidas Partner To Project Africa’s Creative Economy
Ghana’s most decorated entertainer and entrepreneur Michael Owusu Addo, popularly known as Sarkodie, and Adidas have announced a unique partnership that will see both parties come together to project Africas’ Creative Economy.
Starting the relationship is Nutmegs’ (Adidas representative in Ghana) partnership during the Exclusive Listening Session of Sarkodie’s upcoming album ‘No Pressure’.
This project to drive Africa’s Creative Economy by Sarkodie, is a follow up to the very successful Writing Camp organised last year, which gave a platform to emerging creative artistes to promote and share their creativity in writing.
The partnership also ties into Nutmeg’s Creators Programme, where together with inspiring celebrity talent in music, sports and fashion, creators are urged to make a statement and leave their mark.
The idea is a celebration of the brand’s global member community and an opportunity to bring people together through its curated program of digital experiences.
The No Pressure Album is a result of months of work and embodies the quality that has come to be associated with the Sarkodie brand.
This partnership is being curated by Eagle Plug Entertainment, a modern entertainment company providing world class solutions for the African entertainment ecosystem.