Shatta Wale Who Constantly Shoots Poor Videos, Shouldn’t Be Judging Quality Video Returns – Yaw Skyface
Shatta Wale’s opinion regarding how much one should invest in music videos does not sit well with cinematographer Yaw Skyface.
Shatta Wale, who is known for shooting low-quality videos, should not be the one to judge the value of a high-quality video, according to Skyface.Reacting on Shatta’s earlier assertion “Don’t worry yourself shooting videos like you want to compete with Jay Z.”
“If he was shooting standard quality videos and he comes out to say don’t spoil your money. Then what he is talking about is not based on substandard videos. But, he is always shooting substandard videos. We all know that he will never put money on a video. So when he comes out with a statement like this, that means you are enticing people not to invest in their music videos.
“But let’s say you meet a music executive at the airport and you want to show that you are a musician from Ghana, the first place he will go is your youtube to check your work. And I think we should clear that mentality of we want to promote Ghana, so we have to have people smoking in Labadi, in the bushes. So that is the street. No, that is not the street. It is nothing.”
Yaw Skyface went on to discuss the investments and significant progress achieved by music directors in order to match the quality of their Nigerian colleagues. He also points out that the amount of money spent on a music video does not always equate to patronage or virality. For a good music video, content, concept, and visual aspects work in tandem with a large budget.
“I remember those days the argument every musician would be making against music directors are that Nigerians have better quality than you. That was the argument. So okay, let’s invest in getting the right camera. Let’s invest in getting the right tools and stuff. And then it got to a point they were running away to Nigeria because they thought they had quality.
But Sarkodie shot a video with a Ghanaian director, and the video is 83m views on Youtube. Shatta Wale shot a video with a Nigerian director, and he claimed he spent about 100,000. That video is 2m views. And so maybe that is what he is not getting. If you support your own, your own will support you. It’s very simple.
According to Yaw Skyafce, unlike Shatta Wale, other major Ghanaian artists do not squirm at the thought of putting up a video worth their money. He said that on average, GHc20,000 to Ghc70,00 is spent on a music video, but Shatta Wale has never gone beyond 50,000 cedis.
“I don’t think he has spent about Ghc50,000 on any music video he does. I have been watching his videos, I talk to him personally, I know how much I charge him, and I have not seen him spend about Ghc50,000 on his video,” he asserted.