Sarkodie was a father figure to the performers at Ghana Party in the Park — CEO of the Akwaaba Group
Dennis Tawiah, CEO of the Akwaaba Group, has praised multi-award-winning artist Sarkodie for his significant contribution to the Ghana Party in the Park event.
Last year’s event, which was held at Trent Park in London, saw the Ghanaian rapper take on the job of creative director.
Because of his huge expertise in the music industry, Sarkodie, who happens to be the most featured Ghanaian artiste on that platform, came across as the finest individual to take up that duty.
Mr. Tawiah said in an interview with Sammy Forson that Sarkodie not only performed flawlessly in his part, but also acted as a father figure to the show’s newbies.
“Sarkodie came with the idea to be the creative director and to select the artistes going to perform, to be able to give them direction and also to be able to host them in the UK. Sark managed to get a few stakeholders like YouTube, Sony and some good A&R people to meet and also have discussions with them just to teach them a few things they needed to know because a lot of the artistes we took last year were young, up and coming artistes. He played that key role not just as a creative director but as a father as well,” he said on Hitz FM.
However, because to Sarkodie’s hectic schedule, the CEO of Ghana Party in the Park confirmed that he will not take on that position during this year’s event.
His involvement, he claims, will continue to be felt because his relationship with the platform has been strengthened through time.
“We are going to pick a different artiste because Sarkodie is going to be busy this year. He, however, will be on the phone guiding us,” he told Sammy Forson.
“He is always going to be a part of the Ghana Party in the Park. He is the artist with the most appearances,” he added.
Ghana Party in the Park is an annual outdoor festival in London that celebrates the Ghanaian diaspora. Since 2005, Akwaaba Group has hosted it.
Over 8,000 people attend the festival, making it the largest Ghanaian gathering held outside of Ghana. It also draws visitors from the United Kingdom, Europe, the United States, Canada, and Ghana.